Our Values


We know how important family is. We also know that relationships can become strained when pain runs your life. By helping eliminate our customers’ pain and providing highly flexible schedules to our employees, our desire is to help every person whose life we touch restore and maintain this important balance.


We realize we have never “arrived” and place a high premium on continued education and learning. We constantly pursue new and better ways to help others live pain-free on a daily basis.

Be Great

We believe mediocre is unacceptable (and far too common). We have worked hard to become a world leader in natural back pain relief and are working even harder to become the leading resource worldwide for natural pain relief.

Helping People

We believe everyone deserves an opportunity for a better, pain-free life. We believe in providing natural health alternatives which provide quick and lasting pain relief without the dangers associated with medications and surgery. And we provide a hand up to those with limited resources by offering much of our best advice through our free books, articles, audios, videos, email newsletter and website.


We consider trust to be earned and revocable at any time. We work tirelessly to exceed expectations and provide only the best advice, products and experience available anywhere. Our desire is to help every person with pain live a happier, healthier and pain-free life.